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  • A publicist shares the email template she uses to land top podcast spots for her clients and 5 pitch must-haves

    14 days ago - By Business Insider

    Alice Draper. Alice Draper
    Alice Draper is a publicist who cold-pitches her coaching clients to podcasts for exposure.
    Her clients have been on "WorkLife With Adam Grant" and Kara Loewentheil's "Unf*ck Your Brain."
    She suggests getting personal, using a narrative hook, and outlining your credibility in your pitch.
    A few years ago, I transitioned from freelance journalism to running my own public-relations business. A big part of my work now includes cold-pitching my clients who work in the coaching industry as guest speakers on podcasts. Clients seek podcast interviews for brand awareness...
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