• Small-business owners still see value in paid ads. Here are their 3 tips for getting the most bang for your buck

    12 days ago - By Business Insider

    Carrie Sporer, the cofounder of Swair, has found paid ads to be effective for her business. Courtesy of Carrie Sporer
    It's a tough market for paid advertising, but these marketers found a way to see results from it.
    Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel.
    Katie Wilson of snack brand BelliWelli said traditional methods like billboards can pay off.
    This article is part of " Marketing for Small Business ," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.
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