• How this company saved thousands of flowers during the pandemic

    5 days ago - By Business Insider

    COVID-19 crippled the wedding industry , canceling events across the country.
    Vendors like floral design company Sweet Root Village , which lost 80% of its business in March, were hit particularly hard.
    To save their business - and all the flowers stranded from canceled events - owners Lauren Anderson and Rachel Bridgwood held a drive-through flower event.
    Business Insider visited Sweet Root Village's pop-up flower market in Alexandria, Virginia, to see the other pivots the owners have implemented to keep their small business afloat.
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