• McDonald's has more celebrity partnerships in the works, as the Travis Scott collab sends burger sales soaring

    8 days ago - By Business Insider

    Travis Scott has teamed up with McDonald's.
    Jon Kopaloff/FilmMagic
    McDonald's partnership with Travis Scott has been a massive success for the brand , with locations running out of ingredients because of the meal's popularity.
    Scott is just the first of McDonald's planned celebrity partnerships, Business Insider has learned.
    "Travis is the first in a suite of big celebrities that resonate across segments and are true fans of our food and our brand," McDonald's US CMO Morgan Flatley said in an August memo obtained by Business Insider.
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  • Travis Scott was reportedly fined after his surprise stop at a McDonald's in California was swarmed by 500 people

    8 days ago - By Business Insider

    Travis Scott surprises crew and customers at McDonald's for the launch of the Travis Scott Meal on September 08, 2020 in Downey, California.
    Jerritt Clark/Getty Images for McDonald's
    Travis Scott teamed up with McDonald's to launch a special meal and McDonald's-themed items for the rapper's clothing line, Cactus Jack.
    On Tuesday, Scott visited a McDonald's in Downey, California to promote his recent collaboration with the fast-food giant. The event, which was supposed to be a surprise for customers and employees, was swarmed with fans.
    The City of Downey fined McDonald's and Travis Scott...
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  • McDonald's is running out of burgers due to the massive popularity of the Travis Scott Meal

    8 days ago - By Business Insider

    Travis Scott surprises crew and customers at McDonald's for the launch of the Travis Scott Meal on September 8.
    Jerritt Clark/Getty Images for McDonald's
    McDonald's is facing shortages due to the massive popularity of the Travis Scott Meal.
    "It's been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal," McDonald's said in a statement. "We're working closely with our suppliers, distributors, and franchisees to resupply impacted restaurants as quickly as possible."
    McDonald's also asked franchisees to make sure that employees would recognize...
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