• Apple is challenging Peloton in the race to dominate the future of fitness - and it says a lot about its master plan for the Apple Watch

    8 days ago - By Business Insider

    Apple unveiled a new fitness service called Apple Fitness Plus on Tuesday.
    The service, like Peloton, offers digital fitness classes led by charismatic trainers that can be viewed on your phone, iPad, or Apple TV.
    It's unclear if Apple will be able to challenge Peloton's appeal, considering Peleton has built a fervent, cult-like following and community.
    Regardless, Apple Fitness Plus is an important part of Apple's long-term plan for the Apple Watch, enabling it to keep users hooked and expand the watch's appeal beyond hardware updates.
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