• These 6 companies are bucking the Black Friday conspicuous consumption trend - from fully closing stores to going all in on charity efforts

    6 days ago - By Business Insider

    An image from Fjällräven's anti-Black Friday campaign. Fjällräven
    Retailers like REI and Patagonia have spearheaded a movement against Black Friday in recent years.
    A growing number of companies are either sitting Black Friday out, or offering their own take on the shopping holiday.
    Here's a look at the companies taking a different approach to Black Friday.
    REI MediaNews Group/Getty Images REI first debuted its Opt Outside campaign in 2015, becoming one of the first major retailers to close its doors on Black Friday. As part of the effort, all employees - across the company's stores...
    Read more ...