• How to avoid 'rainbow-washing' and include allyship and innovation in your Pride marketing efforts instead

    14 days ago - By Business Insider

    Parade-goers make their way down 5th Avenue during the NYC Pride March.
    TIMOTHY A. CLARY/AFP via Getty Images
    Companies often turn to rainbow versions of their products during the month of June for Pride.
    Rainbow-washing can be lazy, and there are better ways to show support for the LGBTQ+ community.
    Create awareness, give context, partner with community leaders, and do something outside of June.
    See more stories on Insider's business page .
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