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This 18-year-old just raked in $700,000 of revenue selling Bored Ape toys - and NFT holders say the physical replicas reinforce their attachment to digital identities
6 days ago - By Business Insider
Ricky da Luz, 18, founder of IsmToys, at NFT.NYC. Phil Rosen/Insider
Ricky da Luz, 18, has sold over $700,000 in NFT toys, including Bored Ape replicas.
He broke down how he saved money mowing lawns last year before cold-messaging Twitter users to offer them free toys.
Two Bored Ape NFT holders explained why the toys have been such a hit in the Bored Ape community.
Even during a crypto bear market when non-fungible token sales are down, the price of one Bored Ape Yacht Club NFT still remains above six figures while Bored Ape holders party at Ape Fest and NFT.NYC this week. But for all the...
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