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  • Matte car colors in muted earth tones are suddenly taking over - but the trendy paints come at a cost

    14 days ago - By Business Insider

    Rivian launched its "Earth Tones" palette in 2022, inspired by "greens from Pacific Northwest forests" and "reds and oranges from Colorado hills and canyons." Rivian
    Earthy, muted shades are becoming increasingly popular among car buyers, according to the LA Times.
    Brands from Jaguar and Rivian to Jeep have recently launched new subdued, matte palettes.
    The colors are a marked departure from the metallic, shiny paint used on many traditional cars.
    Gone are the days of gleaming, metallic cars that shimmer in the sunlight - nowadays, car buyers are seeking out new rides in subdued earth...
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