• US giant Kraft Heinz will use the metaverse to quash logistical woes. Here's how it plans to avoid products getting trapped in its supply chain

    16 days ago - By Business Insider

    Kraft Heinz will work with Microsoft to create "digital twins" and virtually problem solve to improve their supply chains. Kraft Heinz; Shutterstock; Marianne Ayala/Insider
    Kraft Heinz will use the metaverse to develop "digital twins" of its supply chain systems.
    The Philadelphia-owner aims to avoid products getting "trapped" as had happened in the pandemic.
    Microsoft's Azure will host the multinational's new metaverse tech.
    Kraft Heinz, the owner of brands like Philadelphia, Capri Sun, and Kool-Aid, will use the metaverse to get ahead of supply chain bottlenecks. The multinational food...
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