• 3 ways your business can survive an economic downturn without layoffs or marketing budget cuts

    6 days ago - By Business Insider

    Whatever you do during an economic downturn, never decrease your marketing spend. shih-wei/Getty
    It can be tempting to go straight to layoffs or cut marketing costs during an economic downturn.
    Losing new business to less marketing and laying off experienced staff you'll have to rehire are not the best ways to go.
    Focus on messaging that resonates with customers, and never cut your marketing spend.
    Last year, the US reached its highest rates of inflation since 1981 - 8.5% in July - shocking American consumers and bottlenecking the economy. Additionally, the US Bureau of Labor Statistics...
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