• Targeted TV advertising is losing steam, and industry players are scrambling to save it

    6 days ago - By Business Insider

    Hi! Welcome to the Insider Advertising daily for September 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson businessinsider.com. Today's news: Targeted TV ads hit a speed bump, Cision and Meltwater try to merge, and a new startup wants to take on consultants.
    NBC
    Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out TV companies long bet on the promise of addressable advertising to save their $70...
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