• J.Crew is trying out a new look, but it still hasn't fixed one of customers' biggest complaints. Here's what it's like to shop there now

    3 days ago - By Business Insider

    J.Crew is redefining its look as it works to win back customers.
    The namesake brand saw its sales decrease for three consecutive years prior to its most recent fiscal quarter, when comparable sales increased by 1% .
    The new J.Crew is less preppy and more like its successful sister brand, Madewell. It offers more trendy styles and a wider range of sizes.
    But when we visited, we found that one big flaw still remained.
    J.Crew is ditching its preppy roots and redefining itself in an effort to win back customers.
    The once hugely popular preppy brand had been on a downward spiral until its most...
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