• Peloton strikes multi-year deal with Beyoncé that will bring themed workouts to the app and free memberships for HBCU students

    16 days ago - By Business Insider

    Barbara Davidson/Getty Images
    Peloton is partnering with Beyoncé to provide Homecoming-themed workouts, as celebrations have been moved online.
    Beyonce, the most requested artist on the platform, will work with Peloton as part of a multi-year effort.
    As part of the collaboration, students at 10 participating HBCUs can also get a free two-year digital membership by signing up through the end of November.
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    Beyoncé is teaming up with Peloton. On Tuesday, Peloton announced it's working with the award-winning singer as part of a multi-year...
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  • Peloton erases losses and rallies 9% after inking multi-year deal with Beyonce

    16 days ago - By Business Insider

    Beyonce Knowles-Carter attends "The Lion King" European Premiere at Leicester Square on July 14, 2019 in London, England.
    Dave J Hogan/Getty Images
    Peloton rose out of a morning loss and jumped as much as 8.6% on Tuesday after the company announced a new, multi-year partnership with musical artist Beyonce Knowles. The collaboration's launch coincides with homecoming season, an annual fall celebration for students at historically Black colleges and universities. Peloton and Knowles will gift two-year Peloton subscriptions to students at 10 such schools through the launch, according to a...
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