• Armenia tourism broadens visitor base but faces border war barrier

    2 monthes ago - By Travel and Tourworld

    Armenia continues to develop its tourist infrastructure and and plans to increase marketing spend, but how far it can go is limited by its ongoing border conflict with Azerbaijan and weak international air connectivity.
    The Armenian government aims to attract 2.5 million visitors annually by 2026. The country received 870,000 foreign tourists in 2021
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    To reach its target, the government's marketing spending would jump fivefold from 200 million drams in 2022 to 1 billion drams in 2023.
    Armenia tourism marketing mainly focuses on promoting the country as a cultural and historical...
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