• How Jay-Z and Diddy used their fame to make millions in the spirit industry

    7 days ago - By Business Insider

    Zack O'Malley Greenburg discusses how hip-hop moguls Jay-Z and Diddy leveraged their fame to create million-dollar brands.
    Greenburg is the author of "3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise."
    Jay-Z launched Armand de Brignac and Diddy has a deal with Diageo's Ciroc vodka.
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    Following is a transcript of the video. Zack O'Malley Greenburg: Just goes to show how you can leverage your fame beyond just the music. About a decade ago The Economist interviewed the director of the company that makes Cristal...
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