• The CEO of guitar icon Fender says the company was looking into an abyss when the coronavirus hit - but now the company expects record 2020 sales

    12 days ago - By Business Insider

    Este Haim of the eponymous LA band Haim checks out an American Professional II bass.
    The coronavirus pandemic and national lockdowns spurred a much-needed revival of the guitar business.
    Fender had been on track to post robust 2020 sales, but in March it had to idle its factories in the US and Mexico.
    Unexpectedly, demand for guitars skyrocketed, and now CEO Andy Mooney figures this year could set a record for sales.
    Visit Business Insider's homepage for more stories .
    Fender CEO Andy Mooney didn't mince words when he told Business Insider how bad he thought things could get when...
    Read more ...