• We pitted Ben & Jerry's new 'light' ice cream against the trendy company that is trying to compete with it - here's the verdict

    5 monthes ago - By Business Insider

    Business Insider/Jessica Tyler
    Ben & Jerry's released a low-calorie ice cream line in early 2018.
    The low-calorie Ben & Jerry's ice cream competes directly with Halo Top , a trendy ice cream company that sells low-calorie flavors and was the top-selling ice cream brand in American grocery stores last year.
    We tried a pint of low-calorie ice cream from each brand and found that one was clearly better than the other.
    Halo Top offering low-calorie ice cream was one of the trendy brand's biggest assets in competing against more established ice cream companies like Ben & Jerry's.
    But Ben &...
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