• AI and other tech helps hotel guests get what they want

    12 days ago - By Travel and Tourworld

    Frank Reeves, CEO of hotel technology specialist Avvio, an exhibitor at Travel Forward, said: “When people shop with eBay, or Amazon, or Spotify, they are experiencing artificial intelligence, machine learning, responsive design, dynamic content. But they do not see it in those terms, they see personal recommendations. Hotels have access to similar tools and can offer comparable suggestions and recommendations for stays, deals, upgrades.”
    Potential guests need a helping hand when there are so many accommodation options available from so many sources. The scale of choice explains why there...
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