• JCPenney is taking advantage of the death of Babies R Us

    11 days ago - By Business Insider

    JCPenney
    JCPenney is expanding its selection of baby products with new baby-centric shops in 500 stores.
    It will sell some bigger items, like cribs, high chairs, and strollers, that were previously only sold online, as well as a larger selection of baby apparel.
    The department store is looking to capitalize on Babies R Us' store closures and lure in new customers.
    JCPenney is wasting no time in capitalizing on the downfall of Toys R Us .
    The department store announced on Thursday that it is rolling out new "baby shops" to 500 of its stores. These newly improved sections will offer some...
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